Travel Worth Your Time

Nomoon is an independent travel company for curious people with limited time and high expectations. Every destination is experienced firsthand. No templates, no guesswork.

Every photograph on this page was taken on a Nomoon journey. No stock photography.

who started this

our founder

Betty Nguyen founded Nomoon in 2016 after fifteen years building a corporate career in Silicon Valley. Now based in Los Angeles, she has traveled to more than seventy countries, speaks English, Spanish and Vietnamese, and has spent significant time living and working in Tulum. Her background in corporate law shaped how Nomoon operates: clear agreements, accountable partners and close attention to the details that protect a client’s time and investment.

Nomoon was built for the kind of traveler Betty used to be: someone with limited time, high standards and specific interests who wants every moment to count.

Nomoon is a certified travel supplier for Google employees. We have grown primarily through referrals, original travel content and visibility within employee communities at Google, Apple, Amazon and Meta.

Walking through Matera Italy

What we believe

Our POV

food + culture

Meals, markets, art, architecture, craft and distinctive stays.

curiosity + discovery

The things you care about, found somewhere unexpected.

people + place

Local specialists, artists and makers who share their work, traditions and point of view.

what makes us different

why Nomoon

firsthand

We experience every destination ourselves, then vet the hotels, guides and operators before recommending them.

locally rooted

We work with regional specialists and local businesses that know their area best.

human

Every itinerary reflects your interests, pace and limited time, not a template.

Supporting local artists in Patagonia

who we work with

local by design

We choose regional specialists, guides, artists, makers, restaurants and properties for the places they know best. These relationships bring culture into the itinerary and help more of your travel spending stay within the community.

We look for quality, responsible environmental practices and a genuine contribution to the region. Suppliers who share those standards can learn more on our Partners page.


Where We Go

Our portfolio is selective by design. We focus on destinations we know firsthand and return to often, including Japan, Italy and Sicily, Greece, Tulum and the Yucatán, South Africa, Namibia, Patagonia, Iceland and Norway.

If your destination is not listed, ask us. We will tell you honestly whether Nomoon is the right fit.



Frequently Asked Questions

Nomoon takes its name from a line spoken by Obi-Wan Kenobi aboard the Millennium Falcon in Star Wars: A New Hope: “That’s no moon. It’s a space station.” The reference is personal. Founder Betty Nguyen is a lifelong Star Wars fan and a 501st Legion stormtrooper. That spirit of film, fandom and curiosity continues to shape the journeys Nomoon creates.

Nomoon designs private, premium journeys for solo travelers, couples and small groups. We pair excellent stays and seamless logistics with food, culture, design, nature, wellbeing and specific interests. We are best suited to curious travelers with limited time, high expectations and little interest in a standard package.

Special Editions are original itineraries available only through Nomoon. We create each concept and build the route with locally based destination specialists who know the region in depth. Every Edition is private and can be adapted for a solo traveler, couple or small group without losing the central idea that makes it distinct.

Yes. We design private journeys for one with the same care given to couples and small groups. Our founder, Betty Nguyen, travels solo herself, so we understand the practical details that make a solo trip feel seamless, comfortable and genuinely rewarding.

For most international journeys, six to nine months is ideal. High-demand seasons, including Japan during cherry blossom season and Patagonia during peak summer, may require nine to twelve months for the stays, guides and access we recommend.

Yes. We experience our destinations firsthand and vet the hotels, guides and operators we recommend. We then work with locally based destination specialists to add regional knowledge, trusted access and support on the ground.

As a general guide, our private international journeys begin around $1,000 USD per person, per night, excluding international flights. Final pricing depends on the destination, season, length of stay, accommodations and level of private access. We discuss the expected investment before planning begins.

Most Special Editions include accommodations, private ground transportation, scheduled guides and activities, and many meals. International flights, travel insurance, personal purchases, and any meals or gratuities not listed in the proposal are separate. Every proposal clearly explains what is and is not included.

Yes. Planning fees begin at $500 and vary with the scope and complexity of the journey. We confirm the fee, what it covers and the expected trip investment before any work begins.

We review every inquiry personally. If the trip is a good fit, we will contact you within two to three business days to schedule a discovery call. We use that conversation to understand your timing, travel style and priorities, then confirm the best way to move forward.

International flights are not included in quoted journey pricing. We can advise on routing and, when appropriate, arrange flights separately. Travelers using points or miles may book their own flights, and we will build the land itinerary around the confirmed arrival and departure details.

Cancellation terms vary by destination, supplier and itinerary. Deposits are often nonrefundable because they secure accommodations, guides and other trip arrangements. Final balances are generally due 60 to 90 days before departure. We provide the complete payment and cancellation schedule before any booking is confirmed.

Yes. We plan private travel for friends, families, professional communities and other small groups. Larger retreats and group journeys are considered based on the destination, timing and scope. Contact us with the group size and what you have in mind.

Visit our For Partners page to introduce your business. We are interested in thoughtful hotels, restaurants, guides, regional specialists and operators whose work we can evaluate firsthand and recommend with confidence.

It means experiencing destinations firsthand, working with locally based specialists and directing more travel spending toward the communities guests visit. Our itineraries include meaningful ways to encounter local food, art, craft and tradition, while considering environmental impact and avoiding businesses that treat a destination as something to exploit.

Let’s plan your trip.

Whether you have a destination in mind or just a rough sense of what a great trip should feel like, we can take it from there.